Search Engine Optimization Services
Everyday people are searching online for exactly what you are offering.
Will they find you?
Your website shouldn’t just sit there and look pretty. Web design requires the right balance of compelling graphic design and sound marketing strategy. Your website, and its ranking on Google and other top search engines, is your key to increasing sales and success on the web. With Search Engine Optimization (or SEO), it is possible to drive hundreds of new eyes to your site.
There are only 2 types of websites:
A website without SEO is just a digital brochure.
It does not attract customers that are actively looking for businesses and products like yours. It is analogous to a secret island that cannot be found, except by those who already know where it is hidden. Unfortunately, most web entrepreneurs never focus on how to get their target audience to actually visit the website they’ve spent so much time and energy creating.
It doesn’t matter how beautiful it looks or how cool it is to play with; without SEO (Search Engine Optimization), your website will not automatically put your business in front of your target audience. The biggest misnomer is that to be successful, a website has to be cool. Focusing solely on coolness can be a harmful and costly mistake from online businesses and individuals.
The other type of website is like the Field of Dreams, attracting its own steady flow of enchanted visitors all on its own.
A vital part of having a web site is driving traffic to that site. To get your site in front of potential customers, you must get ranked in the search engines. The secret to reaching your target audience is using search engine optimization (SEO) to get in front of when they are looking for you in the search engines.
Search engines, specifically natural search, are cheap. In general, you get more bang for your buck going after free search engine traffic than almost any other form of advertising or marketing.
Local search strategy?
If you’re a brick and mortar business that only sells to local area residents, then it’s a must for you to show up when people type in your product or service for that area. If you sell nationally, then it’s just as important to have your site show up when somebody types in the product or service your business is offering.
How does SEO work?
Most website visitors reach their destinations by typing a URL, a web address, into their browsers and going there directly or by clicking a link on another website that takes them there. Search engines represent the single most important source of new website visitors. Of the visits that don’t originate at a search engine, a large proportion are revisits.
A study by iCrossing found that 40 percent of people do online research prior to purchasing products. Of all the people that go online planning to buy something or looking for product information, approximately 67 percent use a search engine to conduct their research.
SEO Activities include:
- Ranking analysis and website traffic measurement
- Keyword research and selection
- Useful content with appropriate keyword density
- Page optimization
- Title and meta keyword implementation
- Submission to industry specific directories
- Link campaign
We only use search engine approved (white hat) techniques that have been proven successful for our clients.
The Goddess Athena is the grey-eyed, head-strong daughter of Zeus. She is the archetype of intelligence, logic, strategy, diplomacy, foresight, planning, mastery of craft, and patience. Athena is the goddess of Civilization and Wisdom. She is the patron of artisans, craftsmen, tradesmen, and male brotherhoods. Her emblem is the owl, the wise bird, with keen sight in darkness.
She is the weaver of Pandora's silvery garment. Such weaving, as Plato establishs, is not patchwork or darning. It is not haphazard. Rather Athene's art is the systematic plaiting of strands together. (Hillman, 1980, p.28) As a symbol, Pandora's dazzling garments carry Athena's wisdom, independence, creativity, and art of persuasion
The Goddess Athena is the emblem for Athena Web Solutions. We bring creativity, intelligent planning and focus to our web projects. Our goal is help you create a successful online presence.